Backlinks are very important in ranking your website in search engine results pages (SERPs). Backlinks can help boost your website ranking to great extent. It can be said that backlink is like the heart of SEO since it’s so crucial.
In this article, we will discuss all about backlinks from basic to advanced levels, tips, and tricks to build high-quality backlinks.
What are Backlinks?
Backlinks are generally incoming links or inbound links that are coming from the websites to your website. Backlinks indicate that other websites find your content valuable and relevant. This signals search engines that your website is trustworthy which helps boost your website’s authority and ranking.
Build High-Quality Backlinks
Now you might be thinking it’s so easy to create backlinks by asking others or creating backlinks on your other site. But this step can be harmful to your website. Let me tell you, why?
The tip is all backlinks are not treated equally by search engines. We can say backlinks are like fire because they can boost your website ranking or turn all your hard work into ashes. So you must always focus on quality over quantity. Some tips and tricks to create high-quality backlinks are:
1. High-Value Content
The first and foremost key to creating high-quality backlinks is to focus on your content. Your content must be valuable, relevant, and trustworthy to users.
You can make your blog posts informative, including infographics, images, and videos valuable for users. This will encourage other websites to create backlinks to your site.
2. Broken Link Building
In this method, you have to find broken links on other websites and offer them to replace those links pointing to your website. Finding sites with broken links may be time-consuming but believe me, that will be worth it.
You have to research properly whether those sites are good for your site or harmful for you.
3. Submit Testimonials
Almost every company, whether it be small or big love showing testimonials on its website. If you love anything about the company or its product, make sure to send a testimonial.
The companies usually add a link to your website showing that you are a real person.
4. Guest Posting
Guest posting is the most popular method to get backlinks to your site.
You can write a blog post for other websites and add links to your site. You can include a link in the content or your author bio itself.
Mistakes to Avoid Creating Backlinks
- Avoid creating backlinks from low-authority sites as it may hurt your site’s SEO.
- Don’t create backlinks with sites irrelevant to your niche.
- Creating links to the same webpage, again and again, is useless as well as hurts SEO.
- Avoid getting nofollow links to your site as it does not pass any authority from other sites.
- Don’t create excessive backlinks in a short span of time as your site may seem spam to search engines.
How do Backlinks Work in SEO?
Backlink is a very important aspect in ranking factors of SEO as you can say it’s the heart of SEO. Backlinks indicate to search engines that your website is valuable, relevant, and trustworthy. It encourages search engines to push your website rankings high.
Can You Do SEO Without Backlinks?
Yes, you can rank your website without SEO if you work on a less competitive niche and perform other SEO tasks properly. But backlinks are necessary for staying at high rank for a long time in this competitive generation.
How Many Backlinks is Good?
A website must have at least 30-40 backlinks to compete strongly in SEO. But you must keep in mind that all backlinks are not treated equally. This means 100 backlinks from high authority sites are way better than 1000 backlinks from low authority sites.