How Do Influencers Make So Much Money

Ever thought about how and what are the sources through which influencers make money?

You heard about Cristiano Ronaldo, right? Charges the highest, 2.8 million(19 cr INR) per Instagram post, and other influencers earn millions too.

How do Influencers Make Money

Let’s see, what are the sources through which influencers make so much money in this article?

Who is an Influencer?

An influencer is someone who is followed by a large number of people, especially for skills, personality, lifestyle, or other traits. Influencers not only influence and guide people but they also get paid via different sources for their work.

How Much Do Influencers Earn?

Influencers earn approximately 2,000$(1.6 lacks) monthly on average. Earning mainly depends on the number of followers and the sources. Niche also plays an important role in the calculation of total earnings.

Micro-influencers with 10,000 followers earn 1000$ whereas macro-influencers with followers in millions earn somewhere around 2,000$-5,000$ monthly.

10 Highest Paid Influencers

  1. Cristiano Ronaldo
  2. Leo Messi
  3. Kylie Jenner
  4. Selena Gomez
  5. Dwayne Johnson
  6. Arian Grande
  7. Kim Kardashian
  8. Beyonce Knowles
  9. Khloe Kardashian
  10. Justin Bieber

How Do Influencers Make Money?

Influencers make money from various sources including sponsored posts, partnerships, merchandise, affiliate, events, etc.

Top Ways Influencers Make Money

So let’s continue with top sources through which influencers make so much money.

Sponsored Posts

Instagram Sponsored Post

Sponsored posts, we can say it is the major source of income for influencers as mentioned above, Cristiano Ronaldo earns 2.8 million(19 cr) per post on Instagram.

A sponsored post means an influencer is paid to post about a product or service. It is more likely to be trusted by followers if an influencer promotes any product on their page.

Payment for sponsored posts depends on the contract between the influencer and the brand, whether it can be payment per post or a fixed amount for a time period.

Affiliate Marketing

Laptop, Specs, Cup of Coffee and a Tablet on a Table

Affiliate marketing is a marketing tactic where you get paid when a customer purchases a product following your unique affiliate link. The commission rate depends on the brands and products you promote to your audience.

Affiliate marketing can be done using any of the social media platforms such as Instagram, Youtube, Facebook, and more. You need to gain sufficient followers on your page or profile and make sure, to be honest, and guide your followers to authentic products.

Earnings through affiliate marketing generally depend on the product’s price, brand, and popularity.

Product Review

Product Review Written in Blocks

Giving honest and genuine reviews about the product is also an excellent way for influencers to make money.

Big brands and companies pay influencers to give reviews on their product. If a company launches a new phone, it will look for influencers in the tech industry to review their product, likewise, companies in other industries pay influencers accordingly.

Reviews from influencers on any product provoke the audience to purchase or try the product at least once.

Sell Your Own Products

A Man Packaging Shoes in Box

Besides promoting the company’s products, influencers can also sell their products. Promoting your products on Instagram and Youtube through posts and stories can do the job efficiently.

Although people tend to buy physical products more often, digital products such as courses and ebooks are in great demand currently.

Influencers’ popularity is enough to generate sales in today’s time which is completely fair to be utilized by the influencers.

Brand Ambassador

A Man Wearing Supreme Brand T-shirt and Basketball in Hand

Being a brand ambassador typically means a partnership between the influencer and the company that includes promoting companies products exclusively.

As an influencer, you get paid for promoting the products either in the form of cash or free products. You can choose to charge a fee per post, some percentage of the sales, or a fixed amount.

Brand ambassadors play a crucial role in any brand’s growth and popularity as people unconsciously associate them with the influencer and their love for them.


Satish Kushwaha Wearing Machate Raho T-Shirt

As an influencer, you have a fanbase that allows you to sell your own merchandise. You can choose to sell a variety of products such as t-shirts, clothing, accessories, and much more.

For example, Satish Kushwaha(Satish K Videos) sells t-shirts of his merchandise(Machate Raho) and makes revenue from it.

Display Advertising

Advertisements Running on Building's Wall

Influencers not only earn money for promoting products on social media platforms but there are other methods to monetize content online.

When you watch Youtube videos of any influencer, ads run in between videos although it’s irritating. Influencers get paid for the ads running in between their videos through Youtube. Other platforms, such as Instagram and Facebook, pay influencers good money.

Courses, Subscription, and Ebooks

A Lady Reading eBook Beside a Pool

Many social media influencers accept donations and tips from their audience as well as provide exclusive content through subscriptions.

As an influencer you can create your own courses and eBooks and sell it on social media platforms. Lots of influencers sell their own courses and make decent amount of money.

Social Media Payments

Completing Payment on Mobile Phone


Do Influencers Get Paid For Every Post?

Yes, Influencers get paid per post as well as a fixed amount depending on the contract between the brand and the influencer. On average, an influencer earns 1000$-20000$ per post.

Do All Instagram Influencers Get Paid?

Not all influencers on Instagram get paid as brands look for influencers with sufficient followers for promoting their products. Achieving 10000 followers to become an influencer and get paid is not a big deal as well.

How Many Followers Is Enough For an Influencer?

Generally, influencers with 1 million followers are macro-influencers but you need only 10000 followers to become a micro-influencer.

Read more>>

How to Start a Money-Making Blog?

ySense Review – Best Survey Site

Best Affiliate Programs You Should Join Now

1 thought on “How Do Influencers Make So Much Money”

  1. Pingback: Strategies to Make Money on Instagram - Subhash Kothari

Leave a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Scroll to Top